Hamdard and Barista Coffee enter strategic tie-up

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Hamdard Laboratories (Rooh Afza fame) and Barista Coffee Company have announced a strategic tie-up which will cover 100 Barista stores serving RoohAfza-based drinks in coffee and other beverage blends including hot drinks.

Mansoor Ali Hamdard, chief sales & marketing officer stated that this is part of the transformational phase on Hamdard, and a key focus is to establish a connection for Rooh Afza with millennials. There’s a perceptible move towards natural, herbal products and RoohAfza sits naturally on this positioning. Also Hamdard plans to launch snacks in the coming months.

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